Room for everyone — Baby Alive interactive baby dolls

We want this catalogue to be usable by anybody who wants to read about our dolls, including people using a screen reader, a keyboard or a magnified screen.

What we have built in

Every photograph carries a description of what is in it.
Headings run in order, so a screen reader can skip by structure.
Buttons are real buttons and work from the keyboard.
Text reflows to a phone without a sideways scroll.
Colour is never the only way we mark something.

Text size and contrast

The body text starts at sixteen pixels and scales with your browser setting rather than fighting it. Our purple on white clears the contrast ratio for normal text, and the price figures are set heavier for the same reason.

Where we know we fall short

The filter rail on a shelf page is a list of checkboxes with no live announcement when the number of results changes. We are working on it; in the meantime the result count sits immediately above the grid so it can be read after a change.

Tell us what is broken

If something here is unusable, write to [email protected] with the page address and what happened. An accessibility note goes to the front of the queue — it is the one kind of message we answer the same day.

Four notes from the nursery

Water only in the bottle — never juice or milk.
Empty her and let her dry after a long session.
Brush doll hair from the ends, never from the roots.
Keep a refill pack in the cupboard before the last one runs out.

While you are here

An adorable face sells a doll once; realistic activities keep her in the game. We build each interactive baby doll around playtime a toddler can repeat without help, which is where the joy lives, and we print ages on the set because of the small parts in the toys that come with her.

You can sort these results, open a second shelf in a new tab, and explore the neighbouring collections — every one of our toys is here, nothing is hidden behind a login.